The department, however, made it clear that selling medicines below the Maximum Retail Price (MRP) is permitted. Its objection is to vague or exaggerated advertisements that could mislead customers about the discount actually available.
Any discount offered must be genuine, transparent and actually available to the customer.
Delhi Warns Pharmacies Over ‘Up To 80% Off’ Ads, Says Discounts Must Be Genuine
Aug 21, 2026 | 10:35 AM
